Custom Studies

Render Vanderslice conducts many custom research studies in diverse industries including:

Market:

• Size, and characteristics
• Market forecasting

Brand Equity:

• Brand awareness and image
• Competitive position
• Market share

Product:

• Long term product desires
• Short term product improvement
• Product concept testing
• Feature and benefit prioritization

Promotion:

• Product positioning
• Advertising testing
• Determination of most effective media
• Competitive share of promotional voice

Customer Relationship Management:

• Customer satisfaction monitoring
• Customer value studies

We utilize a wide variety of the latest qualitative and quantitative market research tools to accomplish these objectives.